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Caotina now available on Tmall
2019-11-06    Publisher:AlpineCabin

From now on Chinese consumers can buy Switzerland's number one cocoa powder also on Tmall. This was made possible by a collaboration between Alpine Cabin Trading AG and Tmall Direct Import. Negotiation and launch preparation for the three Caotina products "Original", "Noir" and "Sugarless" took about 3 months.

Tmall Direct Import - TDI for short - is a division of Tmall, which seeks international products with growth potential for sale via CBEC on Tmall Global. Alpine Cabin’s continuously executed marketing activities for the Caotina brand over the last 2 years and the resulting increase in sales via the Alpine Cabin online store on JD convinced the TDI team of the potential for the Caotina products.

"This is a great success for our brand Caotina, as we were not even active with our Caotina products in the Chinese market before we started working with Alpine Cabin" says Tobias Lütolf, Export Manager of Wander.