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Why our partner brands benefit from our WeChat eCommerce store
2019-09-04    Publisher:AlpineCabin

Wechat as a sales channel


For Western brands, the opening of a WeChat store is often referred as the simplest entry-level option to sell via Cross Border eCommerce (CBEC) into China. A WeChat store can easily be linked to an existing official WeChat Brand Account or KOL post. Thus, the conversion rate of WeChat posts can be increased. Suppliers such as Walkthechat offer appropriate services for the construction of such online stores. However corresponding solutions often have the following weaknesses:

1. They often require the use of a special payment gateway. This complicates the overall solution and makes it more expensive.

2. They often require a shipping method, where the goods ordered are shipped from outside China, the so-called Direct Shipping method. Although this logistics option is advertised by some providers, in particular from the logistics industry, as an ideal option, it is actually pretty complex, relatively expensive and slow. In addition, there is always the danger that shipments will be held back by the Chinese customs, which additionally harms the customer's satisfaction. Overall, Direct Shipping therefore is not a scalable and sustainable method.


Advantages of the Alpine Cabin WeChat store


Benefits for partner brands

All our partner brands can offer their products through 4 different digital sales channels:

· JD

· Xiaohongshu

· Pinduoduo

· WeChat


They can use the same logistics model for all 4 channels, meaning they just ship all their products as a domestic shipment on a periodic basis to the logistics hub of Alpine Cabin in Switzerland. From there, Alpine Cabin takes the lead and makes sure that all products safely arrive at the bonded warehouse in Shanghai from where they are delivered to the consumers upon daily order income. The cumulated sales volume across all sales channels is being paid out monthly as a Swiss domestic payment in CHF from Alpine Cabin to the partner brand’s bank account.

This means that our partner brands get access to Chinese consumers via 4 different highly popular platforms instead of just one. Consequently, they get huge advantages in terms of economies of scale, high store and service rating and trust from consumers, all resulting from long term high quality work.