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Alpine Cabin opens online outlet store on Pinduoduo
2019-07-11    Publisher:AlpineCabin

Alpine Cabin now offers another digital sales touchpoint to brand manufacturers. The outlet-like online store has opened its doors on Pinduoduo just recently to address a very particular user demographic consisting of around 390 million monthly active users, predominately females that live in 3rd tier cities

Pinduoduo was founded in September 2015. PDD’s active user base went from zero to 100 million in the first year and then to 200 million in the second year. Now in its fourth year of operation, PDD is a solid third in the fiercely competitive e-commerce market in China after Alibaba and JD.com.

The social e-commerce app allows consumers to find deals on products with the added value of recruiting friends to join in and buy at a discounted price. It also gives customers the ability to make purchases through popular social apps such as WeChat and QQ. Pinduoduo covers major product categories including apparel, mother and childcare products, food and beverage, fresh produce, cosmetics and other personal care items, sports and fitness items as well as auto accessories.

Alpine Cabin will use this new online sales channel in the way of an “outlet store” offering special deals either initiated by a brand manufacturer or due to approaching product lock dates or minor product defects which however don't impact the quality of the product itself.

Pinduoduo is the third major Chinese online sales platform after JD.com and Xiaohongshu where Alpine Cabin is present with selected products from origin Swiss brand manufacturers.

Link to Alpine Cabin on Pinduoduo